mission is founded upon the principles and credentials of the TCR
economic-development model ("Tourism for Conservation
through Research"). The TCR is a vision and art of crafting
and distinguishing a strategic union of an economic or business
aspiration (of a nation or a tourism/hotel enterprise), frontier
scientific research, and proactive natural and cultural conservation.
This union is catalyzed by an original instrument of "TCR Heritage
Themes" that capture the dynamics and inter-relationships among
multiple heritage resources in a manner that systematically and
simultaneously augments the scientific, conservation, and economic
importance of these resources.
president, Dr. Hana Ayala, is the originator of the TCR model.
The TCR has been endorsed by the American Association for
the Advancement of Science (AAAS), Smithsonian Tropical Research
Institute (a bureau of the Smithsonian Institution that has
produced one of the most extensive databases available in
the tropics), and other prominent international agencies.
Dr. Richard S. Nicholson, former AAAS executive officer & publisher
journal Science, has emphasized the TCR's potential
to help implement all six of the strategic objectives of AAAS
(i.e., to further the work of scientists; to facilitate cooperation
among scientists; to foster scientific responsibility; to
advance science education;
to use science in the promotion of human welfare; and to increase
public appreciation of the promise of science in human progress)
on a scale that scientists could not otherwise imagine happening
(R. Nicholson, "Keynote Speech," in M.S. Ratchford,
editor, TCR Strategic Alliance: Tourism-Conservation-Research. Washington,
DC: AAAS, 1999, 21-24).
TCR has been featured in media ranging from Insula - International
Journal of Island Affairs (September 1995), Hotels (March
1999), Cornell Hotel and Restaurant Administration Quarterly (August
1997, October 1998, February 2000, and June 2000), and Condé Nast Traveller U.K. (December 1999) to Science (28
May 1999), Scientific American (December 1999), Architecture (April
1999), Civilization - The
Magazine of the Library of Congress (December 1999/January 2000),
Panama (May 2004 and August 2004).
A Gold Medal
Dr. Ayala received from the Masaryk University of the Czech Republic (on 18 September 2003) paid tribute to the TCR as…“a new model of economic development
…which is premised on elevating scientific research to the most important and inexhaustible source for economic growth that is simultaneously equipped with unique guarantees of quality and competitiveness
” (Business Panama
, May 2004, p. 21). Dr. Milan Konečný, then President of the International Cartographic Association, equated this model and its pilot employment in Panama with a “skill and art to produce a symphony of opportunities
,” in which each movement is composed to complement and strengthen the rest (interviewed in La Prensa
, 30 October 2003, p. 6B).